Originality/value – The current business surroundings is analyzed, problems of present supply chain strategy discussed, and a new supply chain technique remedy for the North American auto trade proposed. In order to determine whether an experimentally induced experience has the potential to change future journey mode alternative, we recruited 10 families residing in a middle-sized city who used a automobile at least four instances per week, and made them cease using the automobile for one month. Each adult family member stored a travel diary and interviews had been carried out previous to the experiment, after one month and not using a automobile, after which three months and one 12 months after the experiment ended.
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