Amazon dominates online elements sales, but dealers still have advantages
This is useful for SEMA, AASA, or Auto Care Association members, in addition to for private buyers following AMZN stock on the NASDAQ change. Learn about Amazon’s online sales volume for auto components and equipment. Amazon reached $5.5 billion in components & accessory gross sales, and over $1.4 billion in OEM replacement components gross sales in 2018, for complete of $6.9 billion.
Although the dealership sells components by itself website, it has had an Amazon presence since 2016 in an effort to stay competitive, Rankin says. Earnhardt Toyota sells greater than $1 million in elements each month. Most of that’s wholesale, and about 5 to 10 p.c of it is e-commerce, Rankin provides. Jay Rankin, elements manager at Earnhardt Toyota in Mesa, Ariz., readily enumerates the costs of his dealership’s participation in Amazon Marketplace.
Analysts say carrying tons of of thousands of different components is unwell-suited to an organization with out deep experience in the subject. Amazon might need trouble stocking and selling bulky bodily elements and batteries — new engines, brakes, and exhausts — which are specific to a automobile’s make and mannequin. On the other hand, promoting automobile elements and batteries make up sixty five% of Advance’s total gross sales. Adding to its advantage, Advance has close relationships with auto components suppliers. Many manufacturers are wary of selling by way of Amazon as a result of they worry that it would help the corporate study the enterprise and one day take it over.
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They have most auto elements brands obtainable together with Moog, Bosch, Denso, Magna, Valeo, NGK, Beck Arnley and much more. Rock Auto appears to focus on quality automobile components and that is why lots of the parts on their inventory are from manufacturers who provide elements to automotive producers. Prices are very aggressive and a number of the larger auto components retailers such as Wholesale Direct Auto list their stock on eBay. You will also discover used components at a fraction of the supplier costs.